Business Management for Music

Becoming a successful band/ solo artist takes more than just making great music. Managing, producing, marketing, and booking are all traditional support services offered to artists in the music industry. Yet, many emerging musicians lack basic business fundamentals to support their craft and actually make money.


Business Services:

  • Legal entity formation – setting up an LLC
  • Accounting practices for revenue/expense tracking and taxes
  • Merchandise strategies and management
  • Contract support and negotiations
  • Trademark and copyright guidance

Marketing Services:

  • Naming and Branding
  • EPK Development
  • Website development and management
  • Social media and podcast development

768 Team:

David Copp Stringer

My focus for 768 Productions has been band management, bookings, brand and image development, and networking.

Going forward, my focus will be to help bands and artists with business fundamentals and branding. I am expert at setting up corporate entities, including accounting and tax practices. I will help bands with merchandise planning and overall business development.

I am a serial entrepreneur, starting multiple successful businesses including Insignia Group, LC, which will celebrate its 20th year in 2021 and for which I continue to serve as the CEO. I am a mentor to other entrepreneurs, which include musicians. And recently, I helped found and now serve as the President of the Gravity Center in Rock Hill, SC, which is a hub for entrepreneurship in York County.

In another life, I may have been a stand-up comedian.

Michelle Moutela Stringer

I am the principal owner of 768 Productions, with my husband and partner, David. For the last three years, I focused on band logistics, booking, talent buying and social media/marketing support.

As we pivot going forward in 2021, I will be focused solely on marketing support services for 768. I will create and managed websites for bands; support social media development and advise on branding and strategy.

My professional career as a technical writer, project manager and global mobility specialist for 15 years, gives me the ideal skill set to organize, create and manage. I love to research and be artistic. I am articulate, very driven, a dancer at heart and a naturally talented cook. (To which my husband will gladly attest).

Right Fit?

Are you at the right stage of growth? Have you or your band:

  • been together more than 1 year?
  • produced an EP or LP?
  • actively touring?
  • desire music as your full-time endeavor?

If yes, to these questions then we are confident you could benefit from our services. For a free consultation:

Artists and Bands

Side Hustle, Jacksonville, FL
Management, Branding, Social Media, Booking, Podcast Development, Website Development

Revelry Soul, Rock Hill, SC
Management, Strategy, Branding, Booking

Wild Root / Paul Fournier
Booking, Strategy

Ries Brothers
Strategic Development, Branding

Fred Heintz

Contact Us:

For a free consultation, send us a message and we will follow up with you.