Business Management for Music

Becoming a successful band/ solo artist takes more than just making great music. Managing, producing, marketing, and booking are all traditional support services offered to artists in the music industry. Yet, many emerging musicians lack basic business fundamentals to support their craft and actually make money.

Services:

Business Services:

Legal entity formation – setting up an LLC
Accounting practices for revenue/expense tracking and taxes
Merchandise strategies and management
Contract support and negotiations
Trademark and copyright guidance

Marketing Services:

Naming and Branding
EPK Development
Website development and management
Social media and podcast development

768 Team:

David Copp Stringer

My focus for 768 Productions has been band management, bookings, brand and image development, and networking.

Going forward, my focus will be to help bands and artists with business fundamentals and branding. I am expert at setting up corporate entities, including accounting and tax practices. I will help bands with merchandise planning and overall business development.

I am a serial entrepreneur, starting multiple successful businesses including Insignia Group, LC, which will celebrate its 20th year in 2021 and for which I continue to serve as the CEO. I am a mentor to other entrepreneurs, which include musicians. And recently, I helped found and now serve as the President of the Gravity Center in Rock Hill, SC, which is a hub for entrepreneurship in York County.

In another life, I may have been a stand-up comedian.

Michelle Moutela Stringer

I am the principal owner of 768 Productions, with my husband and partner, David. For the last three years, I focused on band logistics, booking, talent buying and social media/marketing support.

As we pivot going forward in 2021, I will be focused solely on marketing support services for 768. I will create and managed websites for bands; support social media development and advise on branding and strategy.

My professional career as a technical writer, project manager and global mobility specialist for 15 years, gives me the ideal skill set to organize, create and manage. I love to research and be artistic. I am articulate, very driven, a dancer at heart and a naturally talented cook. (To which my husband will gladly attest).